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FOR IMMEDIATE RELEASE June 8, 2026

New Book Puts Quadrillion-Dollar Price Tag on Biological Complexity — and Argues We Are Destroying It for Free

Flat Earth Food introduces the concept of ‘complexity services’ and argues that the convergence of new sciences is driving a paradigm shift as profound as the Copernican revolution

Stockholm, Sweden — A new book published by Pedon Press argues that the economic value of biological complexity — the health-generating capacity of diverse soils, ecosystems, microbiomes and ecologically rich food systems — has never been properly accounted for, and that when it is, the figures run not into the trillions but the quadrillions.

Flat Earth Food: A Copernican Shift in How We Grow, Eat and Heal, by Johan Jörgensen, founder of Sweden FoodTech, introduces the concept of complexity services — a new framework for understanding and measuring the systemic value that biological complexity generates across human health, ecological resilience and long-term economic productivity. The book argues that current accounting frameworks treat this value as a free external input, effectively subsidising its destruction while the costs accumulate invisibly in chronic disease epidemics, biodiversity collapse and ecological breakdown.

The book’s central argument is not primarily about food. It is about a fundamental shift in how we understand the living world — one driven by a convergence of sciences that are, for the first time, telling the same story.

Jörgensen argues that immunology, soil biology, microbiome science, metabolomics and complexity economics are now pointing in the same direction: that biological systems generate health, resilience and productivity not through their components but through the relationships between them. The living world is irreducibly complex — and when we simplify it, we do not manage it better. We destroy the very thing that makes it work.

Masatoshi Funabashi, researcher at Sony Computer Science Laboratories in Tokyo and author of the book’s foreword, writes:

“Much of our current food system still rests on a ‘Flat Earth’ worldview, one that simplifies and separates what is, in reality, deeply interconnected. What we have begun to recognise, however, is that the world of food is not flat but round: a system in which soils, ecosystems, economies and human health are continuously linked, and where nothing truly disappears but returns in altered form.”

Jörgensen says:

“I have watched the internet and AI reshape the world. What the new science of complexity is showing us about biological systems is a bigger shift than either. It doesn’t just change what we do. It changes what we understand ourselves to be.”

The book also argues that the original Green Revolution — while one of humanity’s greatest achievements — was built on an incomplete science that lacked the tools to see biological complexity or understand what its destruction would cost. The science now exists. And what it makes possible, Jörgensen argues, is a new food system that delivers not just calories but the full biological richness that human health depends on — one that builds complexity rather than depletes it, and captures the vast economic value that the original Green Revolution left on the table.

“This,” he writes, “is the new and true green revolution.”

The book argues that the investment case is overwhelming — but that the window is closing. Companies, investors and institutions that position themselves now, before the shift is widely recognised, hold a structural advantage that cannot be bought later.

Flat Earth Food is available on Amazon from June 8, 2026.